Hey! I'm Kritika Rai

I’m a curious soul who found her spark in the world of marketing.

Here’s My Story

From brainstorming ideas over coffee to bringing them to life through design and strategy, I love crafting stories that connect people to brands. Right now, I’m diving deep into digital marketing at Fanshawe College and sharpening my skills through real client work with Village Creative.

For me, marketing isn’t just about clicks and numbers — it’s about creating experiences that people remember.

My expertise spans social media strategy, SEO, paid advertising, and content creation. I thrive on turning ideas into engaging campaigns that connect with audiences and drive growth. Outside of work, I’m an avid traveler who finds inspiration in new places and cultures, a photography enthusiast, and a constant learner of the next big marketing trend.

Instagram

Resume

My Experience So Far

Education

PG Diploma – Marketing Management, Fanshawe College

PG Diploma – Project Management, Fanshawe College (2024)

Bachelor’s of Science in Economics, Amity University Kolkata, 2023

Experience

Digital Marketing Intern – Village Creative (2025)

Sales Associate – Healthy Planet (2024 - Present)

Logistics Intern – ITC Limited, India (2023)

Resume

Skills & Interests

Google Ads and Paid Social Campaigns

SEO & Keyword Research

Content Strategy & Calendar Planning

Meta Business Suite & Canva

Social Media Copywriting

Analytics & Reporting (GA4, Meta Insights)

Brand Storytelling

Project Management Tools (Trello, Google Workspace)

PROJECTS (Live Client Projects)

Project 1: TG Spark – Workforce Solutions Provider

Tasks:

Conducted target audience research
Designed paid and organic social posts for LinkedIn and Instagram
Wrote SEO-optimized ad copy
Suggested strategic hashtags and CTAs
Scheduled content using Meta Business Suite

Marketing Tools Used: Meta Business Suite, Canva, Google Keyword Planner, Instagram Insights

Recommendations Made:

Focus content around key target personas (Women in Tech, Newcomers, Mature Talent)
Use educational content to position TG Spark as a thought leader
Run giveaway campaigns to boost visibility

Skills Gained:

Strategic content planning
Copywriting for recruitment campaigns
Understanding audience segmentation

I deeply appreciate the opportunity to contribute to meaningful projects with TG Spark and the Creative Sector Incubation Hub, which have enriched my skills and shaped my journey in digital marketing.

CONTACT

I’m always happy to connect and usually respond quickly.

Feel free to reach out to me via:

LinkedIn
Email - raikritika828@gmail.com
Phone - (382) 882 1457

I’ll get back to you as soon as I can!